Vienna, May 23rd 2025 – we’re excited to announce that we are joining forces with one of our industry’s most respected players. Internationally renowned lifestyle and communications agency haebmau. has acquired a majority stake in HEROES & HEROINES GmbH.

This partnership expands our network and unlocks new opportunities for growth throughout the DACH region.

For over a decade, we’ve shaped HEROES & HEROINES with a clear vision: to create bold, culture-driven communication for brands and communities. This new chapter empowers us to grow that vision, broaden our reach, and offer even more strategic value and creative opportunities to our clients and partners.

We’re truly looking forward to this next chapter—learning from one another, growing together, and building a close collaboration with haebmau Co-CEOs Sebastian Warschow and Markus Bublitz, pictured above with HEROES & HEROINES Co-Founders and CEOs Kira Stachowitsch and Clemens Paul Steinmüller — and the entire incredible haebmau team.

What stays the same: our team, our values, and our passion for meaningful storytelling.

What evolves: our ability to scale, connect, and collaborate across borders.

About HEROES & HEROINES: HEROES & HEROINES is an international communications agency based in Berlin and Vienna. Driven by a passion for communication, we work with brands that each make their own individual contribution to making the world of tomorrow a better place. As part of our purpose-driven approach, we serve a broad spectrum of lifestyle brands in the areas of fashion & beauty, impact, and dating & social networking. Our team consists of strategic masterminds, PR experts, social media professionals, and production aces who exude drive and vision. We are heroes not only for our clients, but also for each other.