CSSP Holding

NEWS

BSS Brand Communication founds subsidiary nuu media for online media, analytics and consulting

Stuttgart, October 23, 2024 – BSS Brand Communication is continuing its growth strategy with the founding of the subsidiary nuu media. The owner-managed agency, headquartered in Bietigheim-Bissingen near Stuttgart, is expanding its range of services on its own to offer its customers 360° support for brand strategy, creation and media from a single source. In the overall portfolio, nuu media stands for data-driven marketing in the areas of strategy, brand & performance media and analytics. BSS has been successfully offering classic media services to many of its customers for many years and is investing in a full-service offering for digital marketing with the new company.

Under the claim “Elevating Brands to nuu Digital Media Heights”, nuu media positions itself as an innovative and creative partner for data and analysis-based media and marketing solutions. The agency relies on cross-platform omni-channel expertise and an unconditionally KPI-oriented way of working. She orchestrates a TechStack that is always “one step ahead” in order to make the entire spectrum of technical possibilities accessible to advertisers and to take their brand to the next level sustainably and efficiently.

Andreas Rauscher, CEO & Partner of BSS Brand Communication, and Dr. Katja Neubauer. The doctor of economics has been responsible for the areas of data-driven marketing, media and CRM on the agency and customer side for over 20 years.

“With the founding of nuu media, we see a great opportunity to offer our customers full-service solutions for brand development and growth from a single source. In this way, we can support companies even better in an increasingly data-driven marketing landscape and strengthen their brand holistically,” explains Andreas Rauscher. Neubauer adds: “Our greatest asset is our competence profile: We combine strategic advice with professional media support and analysis expertise. And that at eye level and not from above. This combination makes us an ideal partner for small and medium-sized companies that want to measurably advance their brands. Or for partner agencies that don’t have their own media expertise.”

The managing duo works with a team of experienced digital marketing experts in areas such as fashion & lifestyle, finance, industry, media and FMCG. In the medium term, it is planned to establish nuu media at the BSS location in Hamburg.

nuu-media.com